Mike is the bossy, profil-neurotic, yet smart showmaster, Alex the good-nature, slightly sedate craftsman-talent. Mike is the director, while Alex is more focused on executing. And Andy only exists as a voice behind the camera and serves as contact person for both. Mike explains the concept of the “world’s best DIY-Show” –  right from the workshop straight into the boundless vastness of the world wide web.

“Hammertime” is a fictional documentary-style webseries for Dremel Europe, commissioned by Ketchum Pleon.